10 points you must review before you submit your ad

Today I’m going to show you the basics of writing a successful advertisement.

And while I can’t guarantee that just by following these points you’ll have a winner - without knowing your product or service, market, etc - these concepts are the base for ads that get results time and again.

• Write the ad from a person to a person; don’t write the ad like it is coming from many people at a company. Your writing should be directed to your reader, this includes being personal; don’t use “we” use “I”.
• Relate to your reader; find ideas or ways of thought that many of your readers have and connect to them on that level.
• Be specific; use data and testimonials as proof to back up your claims of how good your product or service is.
• Write like you talk; forget fancy language and sentences that rhyme. Your readers are more comfortable reading the way they talk — it becomes like a conversation.
• Be concise; use short words instead of long ones when you can. But, if a long word makes your point better - use a long one. Keep your paragraphs short and don’t be afraid to use short sentences - they open up the page for the reader and can provide impact.

Okay, that’s it for today…we’ll cover the next 5 points in a few days.

See you back soon.

To your success,

Michael Zipursky
Relagy Marketing

If you are focusing the majority of your marketing budget on emails and e-newsletters - your business may be leaving a big stack of bills on the table.

Here’s why: It’s easy to get swept up in the ‘E-everything’ era. The latest this, the fastest that. But the principles of what marketing was built on have not changed.

Smart marketers know you need to use a variety of tactics to get big results and huge profits.

If you’re only sending out an e-newsletter now, try sending out a print version as well.

Emails are usually most effective with your most loyal customers, but the majority of your customers won’t feel comfortable enough to buy from only an email.

So here’s what you do…

• Start off with an email.
• Follow that up with an email to a website that has a longer sales letter and a special report.
• Include the special report in your print newsletter.
• Send out the report and letter through direct mail.

These are the basics. You can use many other methods too.

It comes down to the law of multiplying. You may have got 100 sales from the first email, but by the time you follow through and send out the other materials you’ve made 1,000.

 If the product you are selling goes for $100, that’s a difference of $90,000. Of course you’ll have more expenses to produce and mail those other materials. But profit will still be much higher most of the time.

The key is to test each part of your campaign. As long as you are getting a return on your investment, from the back-end sales (or front-end, even better), you can keep sending your offer to customers and prospects.

You can do this, because you know the more you send out, the more you’re going to make.

Of course, if one media isn’t working, you either have to make changes to it or drop it.

But when something works, keep using it until it stops working.

To your success,

Michael
Relagy Marketing
www.relagy.com
 

Dear Friend,

Today I gave birth again. No, not to a child, but to a new business.

Over the last 6 years I worked with my business partner at the time Sam, to grow our company, kankei culture.

What a ride we had.

Through our business I worked with companies in Canada, the US, the Netherlands, Japan, China, and others.

I lived a great life and had the honor to see the inner workings of many companies from small restaurants to large global corporations with thousands of staff.

So if things were so great, why the new company, you ask?

First, I realized I love growing businesses. I learnt so much building my last company…how to attract clients, set up offices in other countries, handle business culture abroad, deal with stress and make good money…and so much more.

It was time to do it all over again.

But that wasn’t the main reason.

Second, I was losing interest in what our previous business was doing.

We specialized in international branding. A lot of our work was visual, websites, brochures, ads, etc.

My expertise though, has always been and grown more over the years in the strategy of marketing, advertising and sales.

What become clear to me was that I didn’t want to spend my time working on visual concepts that people often find very subjective…

… I wanted to continue working with business and company executives to help them make their marketing and advertising more effective, more accountable and more focused on direct results. Really, to help make more money for them and their companies.

That’s what I have been doing more and more of over the last two years…so it was time to take things to the next level.

Things progressed naturally.

Third, my business partner and I had over time naturally drifted into different areas of focus. And, as a result chosen different routes to get to different goals.

While we will still collaborate on projects together when possible. We made the choice to officially take different paths…and we are happy about this…

…looking forward to what is coming down the road.

Why am I sharing this with you? Because it has very important lessons you may want to apply to your life and career.

The take away is this: Focus on what makes you happy. Don’t spend your time doing something you aren’t enjoying. When you focus on your goals and persist to get them no matter what, you will. It’s funny how that works…but I’ve experienced that many times in my life.

So if you’re in a situation you want to improve. Take a minute now to write down what steps you could take to get you there. Then decide to do it, buckle down for the ups and downs…but with determination you will get there. No matter what people tell you…you will.

To your success,

Michael Zipursky
Relagy Marketing
www.relagy.com