Dear Friend,

Today I gave birth again. No, not to a child, but to a new business.

Over the last 6 years I worked with my business partner at the time Sam, to grow our company, kankei culture.

What a ride we had.

Through our business I worked with companies in Canada, the US, the Netherlands, Japan, China, and others.

I lived a great life and had the honor to see the inner workings of many companies from small restaurants to large global corporations with thousands of staff.

So if things were so great, why the new company, you ask?

First, I realized I love growing businesses. I learnt so much building my last company…how to attract clients, set up offices in other countries, handle business culture abroad, deal with stress and make good money…and so much more.

It was time to do it all over again.

But that wasn’t the main reason.

Second, I was losing interest in what our previous business was doing.

We specialized in international branding. A lot of our work was visual, websites, brochures, ads, etc.

My expertise though, has always been and grown more over the years in the strategy of marketing, advertising and sales.

What become clear to me was that I didn’t want to spend my time working on visual concepts that people often find very subjective…

… I wanted to continue working with business and company executives to help them make their marketing and advertising more effective, more accountable and more focused on direct results. Really, to help make more money for them and their companies.

That’s what I have been doing more and more of over the last two years…so it was time to take things to the next level.

Things progressed naturally.

Third, my business partner and I had over time naturally drifted into different areas of focus. And, as a result chosen different routes to get to different goals.

While we will still collaborate on projects together when possible. We made the choice to officially take different paths…and we are happy about this…

…looking forward to what is coming down the road.

Why am I sharing this with you? Because it has very important lessons you may want to apply to your life and career.

The take away is this: Focus on what makes you happy. Don’t spend your time doing something you aren’t enjoying. When you focus on your goals and persist to get them no matter what, you will. It’s funny how that works…but I’ve experienced that many times in my life.

So if you’re in a situation you want to improve. Take a minute now to write down what steps you could take to get you there. Then decide to do it, buckle down for the ups and downs…but with determination you will get there. No matter what people tell you…you will.

To your success,

Michael Zipursky
Relagy Marketing
www.relagy.com