If you are focusing the majority of your marketing budget on emails and e-newsletters - your business may be leaving a big stack of bills on the table.
Here’s why: It’s easy to get swept up in the ‘E-everything’ era. The latest this, the fastest that. But the principles of what marketing was built on have not changed.
Smart marketers know you need to use a variety of tactics to get big results and huge profits.
If you’re only sending out an e-newsletter now, try sending out a print version as well.
Emails are usually most effective with your most loyal customers, but the majority of your customers won’t feel comfortable enough to buy from only an email.
So here’s what you do…
- Start off with an email.
- Follow that up with an email to a website that has a longer sales letter and a special report.
- Include the special report in your print newsletter.
- Send out the report and letter through direct mail.
These are the basics. You can use many other methods too.
It comes down to the law of multiplying. You may have got 100 sales from the first email, but by the time you follow through and send out the other materials you’ve made 1,000.
If the product you are selling goes for $100, that’s a difference of $90,000. Of course you’ll have more expenses to produce and mail those other materials. But profit will still be much higher most of the time.
The key is to test each part of your campaign. As long as you are getting a return on your investment, from the back-end sales (or front-end, even better), you can keep sending your offer to customers and prospects.
You can do this, because you know the more you send out, the more you’re going to make.
Of course, if one media isn’t working, you either have to make changes to it or drop it.
But when something works, keep using it until it stops working.
To your success,
Michael
Relagy Marketing
www.relagy.com
