10 points you must review before you submit your ad
Today I’m going to show you the basics of writing a successful advertisement.
And while I can’t guarantee that just by following these points you’ll have a winner - without knowing your product or service, market, etc - these concepts are the base for ads that get results time and again.
- Write the ad from a person to a person; don’t write the ad like it is coming from many people at a company. Your writing should be directed to your reader, this includes being personal; don’t use “we” use “I”.
- Relate to your reader; find ideas or ways of thought that many of your readers have and connect to them on that level.
- Be specific; use data and testimonials as proof to back up your claims of how good your product or service is.
- Write like you talk; forget fancy language and sentences that rhyme. Your readers are more comfortable reading the way they talk — it becomes like a conversation.
- Be concise; use short words instead of long ones when you can. But, if a long word makes your point better - use a long one. Keep your paragraphs short and don’t be afraid to use short sentences - they open up the page for the reader and can provide impact.
Okay, that’s it for today…we’ll cover the next 5 points in a few days.
See you back soon.
To your success,
Michael Zipursky
Relagy Marketing
