10 points you must review before you submit your ad - continued.
Alright, welcome back. Let’s dive right in…
- Your design should be easy to read; it’s amazing to see so many ads that use pretty pictures and all the colors of the rainbow..why amazing, you ask? Because you can’t read the damn ad. If your reader can’t read your ad - there’s no point. Black text on white is still the easiest to read. Also make sure your fonts, alignment and spacing are all set up so your ad is easy to read and understand.
- Ask questions give answers; asking your reader questions gets them emotionally involved in the copy. Answering the question reconfirms your an expert and more importantly gets the prospect thinking - “that’s what I thought!” or “really?”…good job you’re getting them involved again.
- Use stories; whenever possible include a story in your copy. Stories are powerful to help sell…doesn’t everyone love a good story?
- Spend time on your headline; this one is huge. Regardless of what a fancy ad agency may tell you your headline is the most important part of your ad. If the headline doesn’t pull the reader’s eyeballs in - you’re ad is toast. Make the headline count.
- Ask for the order; it’s ridicuolous how many advertisements don’t ask the reader to place an order. Ask and many of them will buy. Give them a reason to buy now, and many more will.
These ten points are the basics. There are more points on my checklist, and there is much more I can say about each one, but for now this will get you going.
Actually, there is one more point that you must know about.
Listen, the point is so important it deserves a post on its own. So we’ll cover it next time.
To your success,
Michael Zipursky
Relagy Marketing
