Thanks for your comment. My post was looking at other trade show attendees and possible buyers.

But for the Press you’re right, a press kit is always helpful.

Everyone, Beth has written a nice piece about preparing a trade show press kit, you can take a look at it here:

http://tspartnerspr.com/2008/02/02/trade-show-pr-booth-strategy

Add that to your arsenal.

Michael

The one sheet is an important marketing tool–
and a compact one to be appreciated.

It should however, be only one element of a
Trade Show Press Kit, that is available in full
and in compact alternatives at the booth.

Beth Mandel
T&S Partners PR Group
tspartnerspr.com