Dear friend,

Yes, I’ve been away longer than planned. Yes, I should have posted yesterday early in the morning as usual.

I didn’t. And for that my apologies. So I owe you an explanation…

Two Saturday’s ago I had a death in the family. It was a tough blow, especially because this was the second death in my family in the last two months.

My priority has always been family…at the end of the day, our loved ones can mean more than anything out there.

So I put most of my business activities on hold to be with family. This isn’t an easy thing to do with such a busy business. But my clients are wonderful and understood I’d be in the shadows for a bit.

This week (yesterday) I should have come with a post covering a marketing or advertising technique, maybe a story from the trenches, but I didn’t. Business has just been crazy this week. My head is halfway under water…but this is okay because I love what I do.

Things are now in order. Some would have given up. Some would have abandoned their posting for months, or gone weeks without an explanation. But I can’t, nor won’t do that to you.

So today, I have a story about PERSISTENCE. This one comes from the ad agency Goodby, Silverstein & Partners.

This agency took a big blow to their business. They could have taken drastic measures, cutting staff, big layoffs, big pay-cuts, or just given up and gone home…many businesses do. But they didn’t. They kept going…here is their story: Ad Agency Case Study: Persistence

Enjoy! There is an important lesson in this story.

To your success,

Michael
President of Relagy Marketing And
Author of Profitable Relations