Duke University’s Libraries has been increasing its efforts of its digital collections.

One of my favorite collections is called Ad Access. Here they’ve catalogued over 7,000 US and Canadian advertisements from between 1911 – 1950.

Outdated, Old, And Not Applicable In Today’s Times

Human nature hasn’t changed in the last 100 years and it won’t change over the next 100. Sure, we’re seeing technological changes that allow us to communicate through different vehicles and ‘efficiency’ increasing tools that allow us to complete tasks faster. But the way we think, our impulses and emotional wiring that affects whether our attention is aroused and if we should take that next step and make a purchase haven’t changed one bit.

Ad*Access

There are some true gems in here folks. Enjoy.

And as always, to your success,
Michael Zipursky

I received an email from Jordan. He asked that I elaborate on the last part of my most recent post.

(If you didn’t read the last post, you can check it out here: Post: The Fastest Way To Gain Your Business Advantage)

I’m happy to do so Jordan. The reason why keeping your customers happy is so powerful is because your current customers, the ones that have already made a purchase from you, are many times more likely to purchase from you again.

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Sometimes the smallest things make the biggest difference.

Today’s topic is very dear to me. In fact, I recently wrote a book that holds today’s subject at its core, Profitable Relations.

Communications, Expectations,
Relationships, And Profit

Business books, articles, seminars , and other products filled with  promises to help you grow your business may teach you an array of ideas, theories, techniques and strategies…

…But even with all that, business owners often forget one
crucial ingredient.

Differentiating your business, whether big or small is critical to success. I’m not going to write more on that topic today…we’ll leave the importance of USP statements, vision planning and all that other good stuff for another day.

You see, even more important than your mission statement, your advantage, your selling strategy, distribution plan, or marketing materials…is one single concept so powerful and easy to use, yet it is often neglected and completely misunderstood or forgotten.

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