I received an email from Jordan. He asked that I elaborate on the last part of my most recent post.

(If you didn’t read the last post, you can check it out here: Post: The Fastest Way To Gain Your Business Advantage)

I’m happy to do so Jordan. The reason why keeping your customers happy is so powerful is because your current customers, the ones that have already made a purchase from you, are many times more likely to purchase from you again.

Plus it is much easier for them to take out their money and put it in your hands. Customers have far less hesitation, and give much less thought, to buying from you again and again. Once they’ve made the first purchase, and have gone from being a prospective customer to a customer that is.

That’s why…HAPPY CUSTOMERS ARE YOUR MOST PROFITABLE, MOST VALUABLE ASSET

It’s amazing how many companies spend millions of dollars every year acquiring new customers, yet they completely lack any kind of follow up and relationship management system to keep their active customers happy.

So you have customers coming in, and customers coming out.

You can think about it like having to continuously add more water to a bath…because the drain is open and lets the water out.

Put a plug in the drain (by keeping your customers happy, which means multiple communications and meeting their expectations) and you won’t need to spend nearly as much money or time filling up the tub.

The result?

Spend a certain amount of money bringing new customers in, keep more of them as long-term loyal customers, and watch your sales and profits climb many times over.

To your success,
Michael Zipursky