Advertising Age just ran an article stating that 53% of marketers are preparing to cut back their advertising if they haven’t already begun to do so.

The survey, conducted by the Association of National Advertisers, polled 100 marketers across several industries. While some will surely wonder whether on hundred respondents is enough to make this statistically valid — evidence that this is true is all around us.

You see, every time the economy faces a downturn marketers get wary. They hold back. Waiting. Until the landscape settles.

There are couple of massive problems with this. Read the rest of this entry »

In the hussle and bussle of running a thriving business it’s often hard to take sufficient time to reflect on life. Wouldn’t you agree?

I’ve improved in this area over the last year or so … but I must admit it’s hard. Especially when your brain is wired for continous improvement and on-going development.

There is a wonderful story about business and living life. If you’ve heard it before, I doubt you will have forgotten it. Nevertheless, it’s the kind of story that you enjoy reading from time to time. If you’ve never heard it before, I think you’ll enjoy it.

It goes like this …
Read the rest of this entry »