Calling all marketers. Did you know … “The internet is the least effective way
to sell ever devised by man …”
According to Gary Halbert that is. Does he know what he’s talking about? Yes siree. Gary Halbert passed away a year ago. But he was easily one of the smartest and most effective copywriters on the planet.
Ken Mcarthy has put up a bunch of videos online of Gary Halbert. Some shorter, some longer. But the message in this video is worth more than what you likely earn in 1 hour – and you’ll learn it in minutes.
It may sound like common sense, but give it some good thought and remember what Gary says, “The Internet Is Only A Delivery System”.
As you probably know Dan Kennedy is one of the greatest marketing minds around. Not the only by any means, maybe not even the best. And I haven’t studied or seen much of his stuff lately, but he was/is a true marketing genius.
Don’t worry. I know it sounds like I’m trying to sell you something, but I assure you I’m not. All it is is an introduction to a great video of him I just found.
If you’ve followed my work and writings over the years you’ll know I’m a big believer in the power of having a guarantee to increase sales. And not just some fluffy text in miniscule type. But one that stands out and means something.
Well, here is Dan Kennedy delivering his personal guarantee for his products. Enjoy, it’s live and it works!
Here’s a video from Canadian Copywriter Michel Fortin. No matter how great you think your ad, your copy, or any of your marketing and sales materials are performing … if you’re not testing, you’re really missing out.
Look for the little conversion secret he delivers near the end of the video.
Michael Zipursky is a direct-response marketing and customer loyalty consultant and copywriter. Author of the book Profitable Relations, he helps companies increase their sales and profits and create stronger relationships with their customers.