As you probably know Dan Kennedy is one of the greatest marketing minds around. Not the only by any means, maybe not even the best. And I haven’t studied or seen much of his stuff lately, but he was/is a true marketing genius.

Don’t worry. I know it sounds like I’m trying to sell you something, but I assure you I’m not. All it is is an introduction to a great video of him I just found.

If you’ve followed my work and writings over the years you’ll know I’m a big believer in the power of having a guarantee to increase sales. And not just some fluffy text in miniscule type. But one that stands out and means something.

Well, here is Dan Kennedy delivering his personal guarantee for his products. Enjoy, it’s live and it works!