Many people will be surprised to hear that Google offered advertisers print advertising. They did this through a partnership with around 800 newspapers. The program started in 2006 with 50 partners and Google built up their print business from there.

Only problem – it didn’t go too well. So Google has pulled the plug on Google Print Ads.

The company also sells Radio and TV ads through its network. But this is either a case of the company finding that they can’t do ‘everything’ and have retracted to focus on their more profitable core of online advertising.

Or possibly this could be a move to hedge against the ongoing declide and tough times the newspaper industry has been seeing.

For the full story check out what the Director of Google Print Ads, Spencer Spinnell has to say: Google Print Advertising

If you’re a reader of this blog or have read my book you’ll know that I’m a big
believer in measurable marketing. A past company I co-owned did plently
of creative work … where we developed new brand identities and creative
materials for clients.

My company today, Relagy Marketing, takes a scientific approach to brand
building and product/service promotion. Meaning we work with our clients
to track and test all of the promotions (both on and offline) that we develop
for them.

And that’s how we are able to consistenly improve their response rates and
their sales.

… I could keep going on this topic, but that’s not why I’m blogging today. No,
I just came upon a video that has some absurdly creative advertising.
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