If you’re a reader of this blog or have read my book you’ll know that I’m a big
believer in measurable marketing. A past company I co-owned did plently
of creative work … where we developed new brand identities and creative
materials for clients.

My company today, Relagy Marketing, takes a scientific approach to brand
building and product/service promotion. Meaning we work with our clients
to track and test all of the promotions (both on and offline) that we develop
for them.

And that’s how we are able to consistenly improve their response rates and
their sales.

… I could keep going on this topic, but that’s not why I’m blogging today. No,
I just came upon a video that has some absurdly creative advertising.

What’s lovely about this is that it really gets your attention.

The problem with it of course is that there really is no response device – so
these companies won’t directly know how effective the ads are. But regardless,
this is both entertaining, funny, and possibly effective creative advertising at
work. Check it out …

Hope you enjoyed that.

To your success,
Michael