Google has just released a new online tool to help with planning your online media campaigns.

If you work at an advertising or online agency, are in charge of your company’s online marketing,  or are an internet consultant, this is a tool you need to check out.

Google touts this tool as a better way to plan your online ad spend with deeper insight into your traffic and their advertising network.

The ad planning tool also has a new traffic estimation component. Google says this will help track Unique Visitos more effectively.

There are also new country demographics and pre-defined audience options.

For full details take a look at the Google Ad Planner post on Google’s site.