Rohit Bhargava has put together a wonderful short presentation about why infomercial style marketing works.

This is one of the best presentations I’ve seen for its length.

Often times business owners, and I’ve encountered many over the years, are cynical of the prospects that  infomercial direct-response style advertising works.

They say … Read the rest of this entry »

Shame on me. I know it’s been far too long since I’ve posted here.

My excuse, is that what you want to hear? Okay, it’s not that exciting though … I’ve been extremely busy.

Between client projects and helping a new venture get off the ground I’ve been neck deep in a swamp of work.

A always I’m making time to enjoy with family and friends – no email, no computer – but granted it’s less than optimal. I’ve also had less time to read. However, I’d like to share something with you from one book I’m just about to finish – Malcom Gladwell’s Outliers: The Story of Success. Read the rest of this entry »