Father’s Day is fast approaching. June 21st is the big day. And while all retailers are sure to do their share of promoting this day, much of it will likely be a waste.
Here’s an ad I just saw on CNN.com this morning. I haven’t had a chance to contact the advertiser and so I can’t say whether or not this ad is actually selling any product. But you gotta wonder.

As seen on CNN.com
Here’s an ad for a Stainless Canteen from uscanteen.com. The ad doesn’t look bad, but here’s the biggie…why is a woman wearing the canteen? This is supposed to be a gift for a man. This ad got my attention, but putting the canteen on a woman takes away the ‘manliness’ quality and gives it more of a modern chic look.
Maybe you’ll have a different view, if you do I’d love to hear it. But this seems like advertising gone wrong.
It’s easy…beautiful woman gets mans attention. Man decides to view product (subliminally wanting to see more of beautiful woman) and discovers product appears to be of good quality, looks cool, saves earth, etc… Man buys product. Hell it worked on me
And how many Canteens did you buy?