I know a lot of marketers in the social media space are saying that the old approach to advertising doesn’t work anymore.
No doubt there’s a ton of books written on the ‘new’ social media landscape and marketing strategies and techniques that
can be used effectively. And hey, that’s all good.
In fact, I not only believe a lot of what authors such as David Meerman Scott have written in their recent books – we’ve been putting some of these principles to work for our clients for quite some time.
What I found myself questioning the other day, is how can so many people say that the old direct response approach to selling products directly to consumers doesn’t work anymore…when the TV and magazines are filled with repeat advertisers hawking their wares. Read the rest of this entry »
