Was searching for a rental car company in Europe and heard of Easycar. Anyways I was too lazy to type it into the address bar so I just hit up Google for the search. Look what came back … I’ve never seen this kind of Adwords ad that delivers additional links.

Is this new? Any experiences with it?

As I continue to work on building new businesses a formula for reaching success faster has started to emerge.

Many of you are likely familiar with it. But actually executing it takes determination and is harder said than done. Why? If everyone followed through there would be many more successful startups around.

One company that look to be executing extremely well on this formula is Japadog in Vancouver.

Japadog sells hotdogs. But from the get go they’ve taken this commodity type business and differntiated themselves extremely well. How you ask? They sell hotdogs created in Japanese style. The hotdogs are covered with Japanese mayonnaise, seaweed, Japanese pork and many other wild and wildly tasty goodness.

Back to Japadog’s model though. They seem to have started off with just one hotdog stand. They tested the waters and when things went well they opened another, and now another is coming. They started off in good locations and opened up in even better ones. Read the rest of this entry »

Just went over to Zellers’ website today to compare some products with another local retailer.

The initial look of the site was great. Clearly they’ve done some nice design work. But seems like someone forgot the customer experience and why people actually visit retailers’ websites…to look at product!

There’s no where on this page to find what products they carry. The only way is to click on View Flyer and then have to enter a postal code. I don’t want to see a flyer with some products, I want to search as I please…is that so much to ask?

In this day and age it’s surprising to see that Zellers shows so little of what they carry. Maybe I’m missing something here? If I am, do let me know…BTW, I never found what I was looking for (I headed for another retailer’s site).