If you’ve ever wanted a company to listen to your feedback and not only SAY they’re going to do something about it … but actually DO something about it … then you’re going to love this video.
This is a huge move for Domino’s.
Disclosure: I haven’t had the ‘new’ Dominoes and it’s been a while since I had the ‘old’ one too. Nevertheless, this is a clever campaign and very well done video. Nice work Domino’s and team!
Today I received an email with Warren Buffet’s Annual Letter for 2009.
I don’t know whether Warren Buffet writes this himself … though I must say the copy oozes personality … and if he didn’t write it … there’s one heck of a copywriter behind this.
Size Can Fool Ya
Given Berkshire Hathaway’s monstrous size you’d expect an annual letter from the top dog to be some dry cookie-cutter verbiage filled with all the usual corporate jargon.
Yet this letter has none of that…
Financial Copywriting at Its Best
The document his lined with numbers, percentages, return rates and all that good stuff that would usually put the average person to sleep … this letter makes you laugh, nod, and believe in the company.
This paragraph gives a clear picture of the company’s values:
With our acquisition of BNSF, we now have about 257,000 employees and literally hundreds of
different operating units. We hope to have many more of each. But we will never allow Berkshire
to become some monolith that is overrun with committees, budget presentations and multiple
layers of management.
And how about this beauty:
We make no attempt to woo Wall Street. Investors who buy and sell based upon media or analyst
commentary are not for us.
The Vancouver 2010 Winter Olympics have come and gone. I definitely enjoyed having the city come to life and reminded me of my days in packed Asian cities such as Osaka, Tokyo and Hong Kong.
There’s another story going on that many people aren’t familiar with – the success of sales of Olympic goods. A local company, Elastic Path Software was tasked with running this ecommerce store.
During the development process and on an on-going basis the good folks at Elastic Path kept notes and shared their results as they optimized the ecommerce stores web pages.
Here are links to 4 such blog posts. If you’re into internet marketing and website conversion optimization, you’ll enjoy these links:
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