As you probably know Dan Kennedy is one of the greatest marketing minds around. Not the only by any means, maybe not even the best. And I haven’t studied or seen much of his stuff lately, but he was/is a true marketing genius.
Don’t worry. I know it sounds like I’m trying to sell you something, but I assure you I’m not. All it is is an introduction to a great video of him I just found.
If you’ve followed my work and writings over the years you’ll know I’m a big believer in the power of having a guarantee to increase sales. And not just some fluffy text in miniscule type. But one that stands out and means something.
Well, here is Dan Kennedy delivering his personal guarantee for his products. Enjoy, it’s live and it works!
Here’s a video from Canadian Copywriter Michel Fortin. No matter how great you think your ad, your copy, or any of your marketing and sales materials are performing … if you’re not testing, you’re really missing out.
Look for the little conversion secret he delivers near the end of the video.
Here is a golden video from Perry Marshall. With 2 very important lessons.
An increasing number of our clients, especially over the last two years, have asked for our help with their Adwords campaigns. Actually, about 70% of them didn’t even have an account set up … so we often start from scratch.
As you get more and more advanced with Google Adwords you quickly see how effective a marketing tool it can be, but also how advanced it can get. This video below not only gives you a high-level technique that works … but also brings home the reality that not everything will work for everyone.
Marketing Sherpa just published a great case study.
This one looks at a challenge many large companies face and most do nothing about. But the company in the case study, Business Objects, did.
I’m happy about this for 2 reasons:1) Business Objects is based in Vancouver, where I live (although they were recently acquired by SAP, and 2) the company clearly proved that direct response marketing deserves a seat (if not the Vice-President’s chair) at the main table.
Advertising Age just ran an article stating that 53% of marketers are preparing to cut back their advertising if they haven’t already begun to do so.
The survey, conducted by the Association of National Advertisers, polled 100 marketers across several industries. While some will surely wonder whether on hundred respondents is enough to make this statistically valid — evidence that this is true is all around us.
You see, every time the economy faces a downturn marketers get wary. They hold back. Waiting. Until the landscape settles.
Michael Zipursky is a direct-response marketing and customer loyalty consultant and copywriter. Author of the book Profitable Relations, he helps companies increase their sales and profits and create stronger relationships with their customers.
