The Vancouver 2010 Winter Olympics have come and gone. I definitely enjoyed having the city come to life and reminded me of my days in packed Asian cities such as Osaka, Tokyo and Hong Kong.

There’s another story going on that many people aren’t familiar with – the success of sales of Olympic goods. A local company, Elastic Path Software was tasked with running this ecommerce store.

During the development process and on an on-going basis the good folks at Elastic Path kept notes and shared their results as they optimized the ecommerce stores web pages.

Here are links to 4 such blog posts. If you’re into internet marketing and website conversion optimization, you’ll enjoy these links:

Checkout Process
Product Details Page
Homepage
Category Page