Direct Marketing, Advertising, Strategy & Life » Website Optimization http://www.michaelzipursky.com Michael Zipursky's Blog on Direct Marketing, Advertising, Strategy & Life Sun, 06 Jun 2010 16:25:50 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Selling Vancouver 2010 Winter Olympics Brand Goods http://www.michaelzipursky.com/2010/03/04/selling-vancouver-2010-winter-olympics-brand-goods/ http://www.michaelzipursky.com/2010/03/04/selling-vancouver-2010-winter-olympics-brand-goods/#comments Thu, 04 Mar 2010 17:47:35 +0000 Michael Zipursky http://www.michaelzipursky.com/?p=223 The Vancouver 2010 Winter Olympics have come and gone. I definitely enjoyed having the city come to life and reminded me of my days in packed Asian cities such as Osaka, Tokyo and Hong Kong.

There’s another story going on that many people aren’t familiar with – the success of sales of Olympic goods. A local company, Elastic Path Software was tasked with running this ecommerce store.

During the development process and on an on-going basis the good folks at Elastic Path kept notes and shared their results as they optimized the ecommerce stores web pages.

Here are links to 4 such blog posts. If you’re into internet marketing and website conversion optimization, you’ll enjoy these links:

Checkout Process
Product Details Page
Homepage
Category Page

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