Comments for Direct Marketing, Advertising, Strategy & Life http://www.michaelzipursky.com Michael Zipursky's Blog on Direct Marketing, Advertising, Strategy & Life Wed, 19 Nov 2008 13:18:02 +0000 http://wordpress.org/?v=2.2.1 Comment on Fastest Way To Gain Business Advantage by Direct Marketing, Advertising, Strategy & Life » Blog Archive » The True Power of Customer Loyalty http://www.michaelzipursky.com/2008/05/02/fastest-way-to-gain-business-advantage/#comment-17 Direct Marketing, Advertising, Strategy & Life » Blog Archive » The True Power of Customer Loyalty Mon, 05 May 2008 12:59:11 +0000 http://www.michaelzipursky.com/2008/05/02/fastest-way-to-gain-business-advantage/#comment-17 [...] (If you didn’t read the last post, you can check it out here: Post: The Fastest Way To Gain Your Business Advantage) [...] […] (If you didn’t read the last post, you can check it out here: Post: The Fastest Way To Gain Your Business Advantage) […]

]]> Comment on Tradeshow Marketing - pt.3 by Michael Zipursky http://www.michaelzipursky.com/2008/02/04/tradeshow-marketing-pt3/#comment-15 Michael Zipursky Wed, 06 Feb 2008 00:18:48 +0000 http://www.michaelzipursky.com/2008/02/04/tradeshow-marketing-pt3/#comment-15 Beth, Thanks for your comment. My post was looking at other trade show attendees and possible buyers. But for the Press you're right, a press kit is always helpful. Everyone, Beth has written a nice piece about preparing a trade show press kit, you can take a look at it here: http://tspartnerspr.com/2008/02/02/trade-show-pr-booth-strategy Add that to your arsenal. Michael Beth,

Thanks for your comment. My post was looking at other trade show attendees and possible buyers.

But for the Press you’re right, a press kit is always helpful.

Everyone, Beth has written a nice piece about preparing a trade show press kit, you can take a look at it here:

http://tspartnerspr.com/2008/02/02/trade-show-pr-booth-strategy

Add that to your arsenal.

Michael

]]> Comment on Tradeshow Marketing - pt.3 by Beth Mandel http://www.michaelzipursky.com/2008/02/04/tradeshow-marketing-pt3/#comment-14 Beth Mandel Tue, 05 Feb 2008 18:51:24 +0000 http://www.michaelzipursky.com/2008/02/04/tradeshow-marketing-pt3/#comment-14 <p>Great points Michael.</p> <p>The one sheet is an important marketing tool--<br /> and a compact one to be appreciated. </p> <p>It should however, be only one element of a<br /> Trade Show Press Kit, that is available in full<br /> and in compact alternatives at the booth. </p> <p>Beth Mandel<br /> T&S Partners PR Group<br /> tspartnerspr.com</p> Great points Michael.

The one sheet is an important marketing tool–
and a compact one to be appreciated.

It should however, be only one element of a
Trade Show Press Kit, that is available in full
and in compact alternatives at the booth.

Beth Mandel
T&S Partners PR Group
tspartnerspr.com

]]> Comment on Trade Show Marketing and Copywriting by Michael Zipursky http://www.michaelzipursky.com/2008/01/21/30/#comment-11 Michael Zipursky Tue, 22 Jan 2008 17:28:38 +0000 http://www.michaelzipursky.com/2008/01/21/30/#comment-11 Thanks Beth! I've had a couple of emails on this topic from readers wanting to find out more, so I'll be posting another article soon. Thanks Beth! I’ve had a couple of emails on this topic from readers wanting to find out more, so I’ll be posting another article soon.

]]> Comment on Trade Show Marketing and Copywriting by Beth Mandel http://www.michaelzipursky.com/2008/01/21/30/#comment-10 Beth Mandel Tue, 22 Jan 2008 16:33:43 +0000 http://www.michaelzipursky.com/2008/01/21/30/#comment-10 You couldn't be more correct, Michael. I would only add that delivering benefits driven copy is important to not only grab the attention of of random attendees, but it's a crucial reminder to those who've responded to your invitation as well. Whether its the Press or Buyers visiting your booth, your company's significance is clearly defined. Beth Mandel T&S Partners PR Group tspartnerspr.com You couldn’t be more correct, Michael.

I would only add that delivering benefits driven
copy is important to not only grab the attention of
of random attendees, but it’s a crucial reminder
to those who’ve responded to your invitation
as well.

Whether its the Press or Buyers visiting
your booth, your company’s significance
is clearly defined.

Beth Mandel
T&S Partners PR Group
tspartnerspr.com

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